A premium storefront for retail and trade.
Hardware, construction and interior-design products, sold to both walk-up retail and approved wholesale accounts, on one store.
Two customers. One store.
Everyone, instantly.
Every visitor sees standard list pricing and can buy straight away. Rich, searchable catalog built for finishes, materials and specs.
Approved, unlocked.
Trade customers apply, get verified, and unlock wholesale pricing and account tooling automatically on login.
Selling into the Australian market. Benchmarks: Lo & Co Interiors, Polytec, Trademaster.
Shopify, with a custom Liquid theme.
Shopify. Stable commerce foundation, huge app ecosystem, and a native B2B path when you are ready for it.
A custom Liquid theme gives full premium design freedom with native checkout, B2B and product-data integration, at a fraction of a headless build's cost and upkeep. All three reference sites run Liquid. Premium look does not require headless.
List pricing is the default everyone sees. Approved trade accounts see wholesale pricing on login. Clean, no fragile price hacks.
Start lean, or go all-in.
Shopify plan + wholesale app
Wholesale pricing driven by customer tags. Lower monthly cost, faster start.
- Trade application, approval, gated pricing
- One or a few wholesale tiers
- No company accounts / multiple buyers
- No net-terms or PO checkout
Shopify Plus native B2B
Wholesale handled at the platform level. Companies, Catalogs, Price Lists.
- Company accounts with multiple buyers
- Net-terms and PO checkout
- Tiered price lists, multiple catalogs
- Checkout customisation, scales furthest
Straight talk: heavy wholesale is genuinely a Plus capability. Track A is a lean stepping-stone that defers heavy B2B, then upgrades to Plus when volume justifies it. The tracks are not the same store at two prices: Plus delivers more B2B (companies, terms, PO), so it costs a little more to build and much more to run.
Built in focused phases.
Four ways in.
- Customised premium theme
- Rich catalog + faceted search
- B2C checkout
- B2B core: trade application + gated pricing
- Fully bespoke theme design
- Full B2B (tiers, net-terms, PO on Plus)
- Sample / swatch ordering
- Inspiration / lookbook system
- Enhanced PDP: specs, finishes, datasheets
- RFQ / quote-to-order workflow
- ERP / PIM / supplier-feed sync
- Wishlist / mood boards
- Multi-market, advanced analytics, hypercare
Transparent pricing.
| Scope | Track A · Standard | Track B · Plus | Timeline |
|---|---|---|---|
| StarterMinimum viable · Basic plan · no B2B | RM 12k (no track) | 3 – 5 wks | |
| LaunchEssential premium storefront | RM 28k | RM 40k | 7 – 10 wks |
| GrowthRecommendedFull premium commerce | RM 50k | RM 68k | 13 – 18 wks |
| FlagshipEverything + integrations | Plus only | RM 120k | 20 – 28 wks |
Each price is a fixed quote for that scope, confirmed after a short discovery workshop. Service fees only, at Malaysian local rates. Excludes platform and app subscriptions (next slide), payment fees, content and photography.
What it costs to run.
- Shopify 'mid' plan~RM 0.5k
- Wholesale + core apps~RM 0.7k – 2.3k
- Shopify Plusfrom ~RM 10.8k
- Core apps~RM 0.5k – 1.8k
Store is AU-registered, so Shopify Payments (AU) applies: no third-party gateway surcharge. Starter runs on Basic (~RM 0.3k – 0.8k / mo). Advanced (~RM 1.9k) only for live freight rates or high volume. Optional care retainer: RM 3k – 12k / month. Standard track saves ~RM 8k – 10k / month versus Plus.
Rent it, own it, or native.
The middle path: for ~RM 8k more upfront we build the wholesale app instead of renting it, dropping ~RM 375/mo and you own the code. Break-even around year 2. Figures use Growth as the example; the same choice applies to Launch. On Plus, wholesale is native, so there is nothing to rent or build.
Growth, on the track that fits your appetite.
Growth · Track B (Plus)
The bespoke premium store and the full native B2B trade system in one build. No migration later.
Growth · Track A (Standard)
Same premium storefront and modules, lighter app-based B2B, roughly RM 8k / month cheaper to run. Upgrade to Plus once trade volume proves out.